The tourism sector occupies an important part of the domestic GDP. The common course with the structural aspects of cultural tradition and national identity, makes it a key pillar in the operational framework of the Greek economy.

However, the business conveniences that characterize the performance of the tourism supply, in contemporary and competitive electronic era, create specifications extremely high level, in order to yield the final product significantly. Structural changes in supply and target setting, in terms of businessmen, promoting of the tourist product, constitute the following points:

  • The thematic imprint of tourism operation (conference tourism, religious tourism, medical tourism, rural tourism, etc.) and the interconnection of the imprint with the general tourism in the local economy.
  • The increasingly growing offer and demand for individualized Packages (all inclusive, cruise etc.)
    The ongoing reclassification of based customer with non-relevant factors (international relations, terrorism, etc.)
  • The high competition with adjacent markets (Turkey, Spain, Italy, Cyprus).
  • The interconnection of the total product with the elements that compose (accommodation, catering, Destination Management, Specialty Travel)
  • Finally, the dynamic entry of digital intermediates (last-minute & deal site sales, social net, search engines)

From the above, it is concluded that the product is purely human capital intensive, and in conclusion leads to detailed resource management, in the farthest limits optimization, as the gross profit is extremely small.